Blogs are the most effective marketing tool you have to draw leads and attract new customers, and also increase visibility in your marketplace.
What is it that determines if a blog is successful or another one less successful? The majority of “so-so” blogs lack one or more of four important components… In this article I will describe the CODA system and explain how it can boost traffic and engagement with your readers.
Some bloggers may write well, and posting relevant and valuable regularly, but they aren’t encouraging reader interaction. Perhaps they’ve created an unrelated blog that isn’t obvious.
Certain websites don’t make it easy to browse, making it almost impossible for visitors to locate relevant information. Some look good but don’t have regular or timely blog posts.
Also, and perhaps most importantly to those who are first-time visitors, many blogs are lacking essential design elements. They do not provide any way for busy we buy any house readers to quickly size them up and determine whether the blog is worth reading.
This is the point where the CODA system is able to act as a guide for bloggers to monitor the blog’s four main elements and keep it on track as a marketing tool that can benefit their business. CODA emphasizes design, outreach, content and action.
C Is for Content
The first essential component to an effective blog is content. It is said that “content is the king” as it’s the key component that can determine the success or failure of your blog.
Always write with your readers in mind. If your content isn’t engaging to the people whom you’re writing about, they’re unlikely to keep coming back. They’re not going to subscribe. And they’re not going to purchase your products or services. Your content gives you the 출장홈타이 opportunity to get into your market segment and be dominant, to become the authoritative source.
When you are creating content, bear in mind the three E’s of content: Educate, Engage, and Entertain. The two primary reasons users use the internet are to find solutions to their issues and also to enjoy themselves (as witnessed in the astounding rise of online video).
The first E is Educate. A fantastic examples of this is Dr. Eben Davis’ Back and Wrist Pain Blog. Dr. Davis uses his blog to educate prospective and current patients how their body works, and why they might need assistance or help, and how he can solve their problem. Each post is informative and he has recently informed me that nearly 50% all of the new patients he sees are as a result of reading his blog. They are getting better results because they are better educated.
The third E is Entertain. Video can be more Trending News entertaining as opposed to text (unless you’re exceptionally adept at writing humorous prose this is a bit difficult). Video can be used to tell a story or better convey your personality. Look up Gary Vaynerchuk and his WineLibrary.tv blog. He posts videos five every day and since he has a huge personality and is enthusiastic about his work He is never unable to entertain-as well as to educate and engage his audience as is evident by the dozens of comments left on each post.
The third E is Engage. How do you make people feel connected with you and take part in the discussion? One option is to make use of polls. One of the polling sites are vizu.com or polldaddy.com. Make a simple poll to get people to take the step and interact by answering your question.
Perhaps even more simple is asking for comments. I frequently hear, “Nobody ever comments on my blog.” My response is “Do you request comments? Do you inform readers on how to respond?” The readers need to know how to proceed. You may want to include in the middle of your post “Please inform me of your opinions about this. Use the comment link below.”
Keep in mind that when somebody actually interacts with something-they click a link, make a comment, or take a poll-they stop being a passive viewer. They’re now actively involved with you, which will get the person one step closer towards becoming patron or customer.
And lastly, with all your content, be relevant and thoughtful. Also, be authentic and real.
I covered content in more depth in my previous articles, 7 Tips to Make better Blog Posts and 13 Ideas to Inspire Your Blog Content. Let’s move to the next stage of CODA. CODA system.
O Is for Outreach
Part of being successful in blogging is that you must leave your blog and engage with others in the blogosphere. It involves reading and commenting on other blogs that relate to your industry or audience and contacting other bloggers, and getting more noticeable. This is how you can get recognized and establish relationships that could transform into joint ventures or guest interview spots and attract more traffic and prospects back to your website.
I wrote about Outreach in greater detail in the article the secret to growing your Blog’s Followers.
Outreach also involves taking part on social media platforms like Twitter, Facebook, LinkedIn, and MySpace in addition to other, if that’s where your targeted customers hang out. Set up your profile. Be sure that your avatar remains consistent throughout so no matter where people meet you, they are able to recognize your profile. Importantly, ensure that your blog content is syndicated via the RSS feed, so that your followers on social media sites can see your blog’s content in a deeper way and be able to follow you back to your base of operations, your blog.
D Is for Design
A well-designed blog has various usability and layout factors. Design issues can greatly affect the experience of your readers.
Does it seem easy to understand and use?
Does it create confidence with readers?
Is it simple to navigate?
Does it look great?
The aesthetic elements also help people feel comfortable working with you. They may be impressed by your content, but does it look professional? Does it reflect your brand well? Are you making it easy for your customers to hire you or purchase from you?
One thing to consider when you’re creating your blog is that it must be well-branded and it should be memorable. When people arrive at your site it isn’t a replica of every other blog. Each blogging platform comes with templates. If you’re using a default template, then fine but you should take a few minutes and change the style and look by using your brand colours and logo, at the very least.
Adding a custom-designed banner on your blog can help to set it apart as well. Make sure to include your blog’s name as well as the tagline. Keep in mind that every day, you get a new visitor to your blog. When they arrive on your blog, do they intend to know what it’s about? Are they going to be able to tell if it’s what they’re looking for? Be sure to include a tagline that tells people what your blog’s focus is and what they will find out about your subject.
For more details and a video demonstration, check out my article on seven essential design Elements for Business Blogs that are Great.
A Is for Action
In the end, “A” is a shorthand word for call to action. So, are you soliciting people to do something? How do you encourage your readers to be customers, to click buttons, and register for seminars, reports and other promotions?
Effective business blogging is results-oriented by convincing others to engage with you in some way. Calls to action are crucial. Depending on the objectives of your blog and/or specific blog post, you might include calls to action for:
~> Posting comments
~> Asking for an retweet
The direct link to download a freebie
Downloading a white paper
Surveys are a good way to get feedback.
Registering for a program
You should be checking out your new product or service
Clarifying the next step you want your readers to complete will make them aware of what to do and help you get the results you’d like from your blog posts. It is possible to see examples of calls to actions at Rich Brooks’ flyte blog.
Putting it all Together for a Balanced Blog
If you’re planning to spend time on your blog, you need to be able to pay off. You’re after the results.
Remember that regardless of which of the four elements (Content design, Outreach, and Act) you would like to focus on, a well-functioning business blog that delivers the results you want for your business, requires the four elements to be taken care of. A balanced blog that is constructed and maintained on the CODA system can help in increasing the number of visitors and more customers, for your company.
What do you think? Have you attempted any of these methods with success? What do you consider the most important factor for an effective blog?